Understanding the Art Ecosystem and Investing in Contemporary 

Interest in contemporary art in Cyprus and the wider Mediterranean is growing rapidly. In addition to the presence of a number of art collectors, Cyprus is seeing an increase in the number of presence of private museums and art collections. This trend is accelerated by the growth of Cyprus as a business center, and the relocation of a number of major international art collectors to Cyprus.

 

Riana Raouna is a successful gallery owner and champion of emerging contemporary artists. In her Masterclass, she will look at a series of topics relating to the role and growth of contemporary art in Cyprus and the wider region.

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Subjects will include:

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• Why Contemporary Art? The growing global interest in contemporary art and its role as an alternative asset class.
   

• Why Cyprus and the Mediterranean? The region’s rich cultural heritage, emerging art scenes, and increasing market recognition
   

• Overview of the Art Market: Growth of contemporary art investments in Europe and the Mediterranean.
   

• Cyprus as a Hub: The impact of galleries, museums, and art fairs (e.g., Larnaca Biennale, Cyprus Contemporary Art Museum).
   

• Regional Influence: The rise of Mediterranean artists in international markets (e.g., Art Dubai, Frieze, Venice Biennale).
   

• Collector Demand: Who is buying Mediterranean contemporary art and why?
   

• Primary vs. Secondary Market: Understanding pricing, galleries, and auctions.
   

• Key Investment Strategies: Researching artists' market trends and institutional backing; The role of galleries and art advisors in guiding investment choices; The impact of digital art platforms (NFTs, online auctions) on Mediterranean contemporary art.
   

• Legal and Tax Considerations: Import/export laws, authentication, and provenance issues in Cyprus and the EU.
   

• Q&A Session: Open discussion on market trends, specific artists, and strategies for entering the art investment space.

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Speaker Profile 

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Riana Raouna is the founder of an online art gallery and nomadic exhibition programme that champions promising emerging artists from the international contemporary art scene. Riana is a Contemporary Art Specialist, Curator and Art Advisor. She is a holder of an MA in Contemporary Art from Sotheby's Institute of Art in London and has a professional history of more than twenty years in marketing. 

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